Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Bruce Willis Launches Beauty Products Line - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry

Bruce Willis Launches Beauty Products Line

Named simply, Bruce Willis, the line includes cologne, hair and body wash, deodorant, and aftershave balm.

Author Image

By: Jamie Matusow

Editor-in-Chief

Bruce Willis now has his own cologne, as well as a personal care products line, soon to be released for sale. The actor has signed a deal with the German company LR Health & Beauty Systems to produce a line of personal care products for men that he played a role in designing. Named simply, Bruce Willis, the line includes cologne, hair and body wash, deodorant, and aftershave balm.

LR Health & Beauty Systems was established 20 years ago. It mainly produces perfume, body and face products which are sold in over 30 countries all over the world. Other than Bruce Willis, the company also carries perfume lines of celebrities, including British hiphop singer Leona Lewis, Calvin Klein ad star Marcus Schenkenberg, along with a series of perfumes designed exclusively for the TV show Desperate Housewives.

The Bruce Willis product line has been described as “extremely masculine and, starting from ingredients through to design,” according to Willis’ fansite Bruce Willis People, adding “It embodies every individual feature of the Hollywood star: strong, self-confident, consistent.”

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters